Yesterday I made a casual visit to typo3.org. I was surprised to see the new Orange Typo3 logo. I Googled a bit to find the reason for changing the logo and the comments on new logo. Fortunately or unfortunately both were not nice (For example: Rebranding: Get the green back). I could find only a few people saying it’s good. Majority of people want the green back and to be honest I’m also with them. The previous logo alone said “I’m Typo3” (the new one may say “I’m Typo3 ehh?” 😉 ) and visually it’s more pleasing than the current one. Green is the color of balance, learning, growth and harmony. It shouldn’t be replaced :). All these are my personal comments and I don’t yet consider myself as a Professional :P.
The keynote of the T3CON explains the reason for logo change as below (I got this from typo3 mailing list.):
“We want to simplify things for you. It’s cheaper to print the logo on t-shirts and so on with just one color. People would say TYPO3 is ‘orange’“.
– This is something I can’t agree with, changing logo due to the difficulty in producing colors. I’m an Indian and I think no Indian can support the reason, you’ll understand it once you see our national flag.
Typo3 is getting more and more popular day by day. It’s becoming better and better with that old logo. The old logo said more about Typo3 than the word Typo3. While searching if somewhere you find the Typo3 logo then before clicking to see the details we won’t check whether it’s Typo3 or not. At least for a few weeks the orange logo can’t do that and it may demand a double check for many months. As a common man I cannot see anything better in the Orange logo. But I think FLOW, NEOS etc. can have new colors.
In my opinion a poll on Typo3 website regarding the new Typo3 logo is something that can do good. More than 35% support for the new logo can prove that it’s good. I would also like to hear Kasper Skårhøj‘s comment on the new logo. May be the Typo3 Marketing team has got something more to explain regarding this change.
Many of you’ll think whether I am eligible to talk about this issue. Of course, I’m not. I’m just curious about Typo3. When I found that the logo got changed I made a small research on it. I came to know that it’s the 3rd or 4th logo. Here in this post “Sander” commented that it’s Typo3’s 4th logo. So I searched again for the 1st logo and at last I got it from “typo3” folder :).
Evolution of Typo3 logo:
Only a few changes in this world are supported by all at the initial stage itself. Time can change things. Sometimes we’ll soon get used to the new logo and start to love it.
Let’s hope that whatever happens let it better TYPO3 :).